Forte Mente Global (FMG) offers rare expertise in advising Lifestyle and Sport Brands.

We excel at helping brands distill their messages, products and services, to hyper-target specific consumer groups.

We understand that Lifestyle and Sport Brands face huge challenges today:

  • Traditional competitors
  • New competitors
  • Eroding consumer loyalties
  • Battles for consumer attention
  • Distribution and production challenges
  • Managing multiple marketing platforms
  • Understanding consumers at every touchpoint
  • Gathering and responsibly and impactfully using consumer data
  • Crisis situations
  • And more.

For the first time in human history, a truly Global Middle Class is emerging.

(Source: Brookings.)

There is new growth in women fans of sport as well – bringing new impacts on merchandising, fan expectations, and more.

FMG works with Lifestyle and Sport brands to capitalize on these emerging  global opportunities.