Forte Mente Global (FMG) offers rare expertise in advising Lifestyle and Sport Brands.
We excel at helping brands distill their messages, products and services, to hyper-target specific consumer groups.
We understand that Lifestyle and Sport Brands face huge challenges today:
- Traditional competitors
- New competitors
- Eroding consumer loyalties
- Battles for consumer attention
- Distribution and production challenges
- Managing multiple marketing platforms
- Understanding consumers at every touchpoint
- Gathering and responsibly and impactfully using consumer data
- Crisis situations
- And more.
For the first time in human history, a truly Global Middle Class is emerging.
(Source: Brookings.)
There is new growth in women fans of sport as well – bringing new impacts on merchandising, fan expectations, and more.
FMG works with Lifestyle and Sport brands to capitalize on these emerging global opportunities.
