Forte Mente Global (FMG) believes your brand is NOT:

  • Your tagline.
  • Your logo.
  • Your history.

Your brand is what customers think of you, right now and in the future.

At FMG, we help clients answer critical questions about branding, so they can thrive:

  • What is your brand identity?
  • What is your messaging?
  • How relevant is your brand, really?
  • Who is aware of it?
  • Who isn’t, but should be?
  • What’s the marketplace for the product?
  • What exactly and concisely does your brand do for this marketplace?
  • Where might your brand be extended?
  • What is your competitive set?
  • Who are your customers?
  • What do they really want?
  • Who should tell your story to these consumers?
  • Who are the influencers in this space?
  • Where are your testimonials and how are you using these?
  • What is your brand identity?
  • What is your brand vision?
  • Do your consumers say that?
  • If not, how do we get to understand and trust your brand?

FMG understands that every product, every company, essentially sells one thing: trust. FMG works with clients to create branding that is authentic, trustworthy and deliverable for their customers.