DIGITAL
Forte Mente (FMG) believes brands don’t “go digital” – as if digital is something a company merely appends to its existing business, like a silo.
FMG believes businesses must become digital – to the core:
- Mapping consumer needs
- Tracking competitors
- Understanding trends
- Gathering data at every consumer touchpoint
- Using data to create insights
- Hiring and retaining talent
- Testing and agile iteration
- Optimizing multi-platform marketing
- Managing supply chains
- And so on.
Digital is no longer a “nice to have,” it’s a business requirement. Digital allows companies to get closer to their customers, for actionable insights, than any at time in human history.
We work with clients to drive digital transformation across:
- Business functions (marketing, human resources, accounts receivable, etc.)
- Business processes (production line, supply line, etc.)
- Business models (more efficient profit opportunities)
- Employee collaboration
- Partnerships
- Social listening (real-time reconnaissance on consumers and competitors)
- And more.
FMG excels at helping businesses transition and evolve into true digital businesses and cultures.
E-COMMERCE
FMG helps clients create and execute ecommerce strategies by asking key questions to help businesses craft and execute strategy.
FMG helps clients excel in eCommerce via our expertise in:
- Partnerships
- Personalization
- Data gathering
- Analytics
- Loyalty programs
- Apps
- Social media
- Conversational ecommerce
- SEO (search engine optimization)
- AR (augmented reality)
- VR (virtual reality)
- Mobile payments
- UX design
MOBILE
Forte Mente Global (FMG) knows mobile excellence is essential to business success.
What is your company’s mobile app strategy? If you aren’t thinking about mobile – you should be.
Mobile usage is growing fast. As Mary Meeker’s 2019 Internet Trends Report notes, “(In 2019) for the first time, Americans spent more time on their mobile devices than they did watching TV. A 2019 estimate suggests that adults spent an average of 226 minutes (more than 3.5 hours) on their phones compared to 216 minutes on TV. For comparison, 10 years ago, TV reigned with 266 minutes-per-day while mobile use clocked in at just 20 minutes.”
Trends in mobile apps include VR and AR features, the rise of chatbots (Alexa, Siri, Allo, etc.), explosive growth of emerging market participants in the app market (as producers and consumers) and more.
At FMG, we help businesses design mobile strategies and initiatives to improve performance.
