Forte Mente Global (FMG) believes change never goes out of fashion.
When it comes to fashion and luxury, “new” is the new normal. Few industries have been as volatile; as disrupted by new technologies and competitors; as flummoxed by increasingly impatient and demanding customers.
As McKinsey notes in its The State of Fashion 2020 Report, “Successful companies will be the ones that make moves early, focus on boosting earnings over revenue growth, and work out how to improve productivity
while ensuring operational and financial flexibility.”
Globally, the fashion and luxury sectors are being buoyed by: rising middle classes in China and India; increasingly frictionless mobile commerce; better technologies for customer retention; improvements in using legacy data; and relentless digital innovations to the entire supply chain.
But fashion business headwinds are also stiff — most notably, ever more impatient consumers who demand more for less, demand it faster, and increasingly punish laggards with rapid brand defections. Trends emerge at warp speed today — like sportswear, genderless and plus-size lines, modest wear and more. Brands that can’t anticipate these ever-changing shifts are at greater risk than ever before.
FMG is uniquely positioned to help fashion and luxury brands navigate these turbulent times.
