Forte Mente Global (FMG) studies all consumer touchpoints to spot optimization opportunities.
In the 20th century, Peter Drucker famously opined that “the purpose of a business is to create and keep a customer.”
Today, the purpose of a business is to create and keep customers who spread the word and make more customers.
The key to customer loyalty and virality (via word of mouth, social media, testimonials and more) is simple: phenomenal customer experience at every consumer touchpoint.
Whether consumer touchpoints are in store, at events, online, in store, on mobile, in apps or elsewhere, we help businesses capture data, connect with and engage consumers, and deliver unexpected value.
FMG believes in integrated customer experiences, across multiple platforms, with a consistent brand voice and values.
FMG helps brands understand and engage with their customers more often, more efficiently and more profitably.