Forte Mente Global (FMG) believes your brand is NOT:
- Your tagline.
- Your logo.
- Your history.
Your brand is what customers think of you, right now and in the future.
At FMG, we help clients answer critical questions about branding, so they can thrive:
- What is your brand identity?
- What is your messaging?
- How relevant is your brand, really?
- Who is aware of it?
- Who isn’t, but should be?
- What’s the marketplace for the product?
- What exactly and concisely does your brand do for this marketplace?
- Where might your brand be extended?
- What is your competitive set?
- Who are your customers?
- What do they really want?
- Who should tell your story to these consumers?
- Who are the influencers in this space?
- Where are your testimonials and how are you using these?
- What is your brand identity?
- What is your brand vision?
- Do your consumers say that?
- If not, how do we get to understand and trust your brand?
FMG understands that every product, every company, essentially sells one thing: trust. FMG works with clients to create branding that is authentic, trustworthy and deliverable for their customers.
