Forte Mente Global (FMG) excels at working with beauty and consumer products (CP) brands to create actionable strategies that get global results.
FMG specializes in working with companies to build right product and service offer, create customized consumer experiences – across all channels – that satisfy today’s (and tomorrow’s) buyers.
“The 30-year-old today takes more photographs of themselves in a day than their mother did in a year, so they care about what their skin looks like now, not when they are 40,” says Estée Lauder CEO Fabrizio Freda. The beauty industry is enjoying tremendous opportunities and new markets, like the Asian Beauty market, are growing at a stunning pace. Are beauty brands capturing these consumers? Are beauty brands ready to adapt and manage change?
Every beauty company must face challenges on price, consumer loyalty, authenticity, new influencers, and new consumer wants (hyper-personalization, masstige, and more). We also understand global demographic trends that will see 4.7 billion people in cities by 2025 (up from 3.9 billion in 2017), with rising middle classes in India and China and many other emerging economies — and international global migration patterns to cities.
Emerging technologies are also disrupting the Consumer Products (CP) industry landscape.
Today’s CP companies must be able to gather and analyze data quickly, pivot to address challenges and opportunities, personalize consumer experience, target consumers more granualarly than ever before with brand messages, and engage in real-time communications with customers.
As Deloitte’s Consumer Products Industry Outlook 2019 asserts, “In the past, CP companies haven’t generally been associated with being at the forefront of implementation of cutting-edge technology. But as a growing number of consumers research, purchase, and engage with brands digitally, it will likely become imperative for CP companies to adopt newer technologies—or risk being outdated.”
As McKinsey notes in its The State of Fashion 2019 Report, “Regardless of size and segment, players now need to be nimble, think digital-first, and achieve ever-faster speed to market.”
FMG helps clients meet these new challenges and capitalize on such emerging opportunities.
